Apple ha acquistato, per oltre 200 milioni di dollari, Topsy, una società di ricerca, partner di Twitter, che alcuni mesi fa ha indicizzato tutti i “tweet” pubblici mai diffusi. Topsy si è occupata in passato di ricerche su diversi social network come Twitter o Google Plus; monitorandone il trend, analizzandone keywords e attività, umore o settore geografico per fornire dati di analisi.
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